#3

This is some sort of foundation stick. We went into some well-known health and beauty retailers in a large, multiethnic city in England. This city is home to one of the oldest Chinese communities in Europe, a Black community dating back to the 1730s and a large population of international students (not counting the British-born second generation). We assumed that retailers would respond to these communities.

Because we are not interested in setting up straw men, we only tested the darkest product available in each range. This was one of them.