Skin Coloured is intended to be a collaborative, visual exploration of what it is to be non-white in a white culture.
It was conceived and set up by Iona and Kat, two British Asians who were increasingly fed up with the assumption that everyone living in England was white. Iona was annoyed about not ever finding makeup that concealed when it was meant to conceal and showed up when it was meant to show up. Kat was fed up with not finding anything to wear under her white work shirts. Both were fed up with plasters.
When they tried discussing these things with other women, they were told repeatedly that white women had exactly the same issues. Feeling kind, Kat and Iona decided that the problem was that they simply didn’t know what it looked like if you were dark skinned and wearing products designed for pale skin, and so Skin Coloured was born.
We would like submissions from people other than ourselves and people we know. Because this blog is meant to illustrate the inadequacy of provisions for non-white people, please don’t set up easy targets. For example, if you want to show something about foundation, use the darkest shade they provide.
We don’t mind if you send in photos that are similar to ones already posted – as long as they’re of different people, every plaster photo will say something different. Please don’t be put off if you feel you can’t think of anything original.
We are less interested in politics of representation. Advertisers will use ethnic minority models if they think it will help sell their products – we’ve seen black models advertising makeup and skin coloured bras. However, the cosmetics company doesn’t sell cosmetics to suit their skin tones and the skin coloured bras aren’t their skin colour.
Other than that, please send in clear, well-lit photographs. However, if you have ideas for different styles of photos, please send an email to us (skincoloured [at] googlemail [dot] com) and we’ll discuss it with you.
By submitting a photo, you agree to let us repost it on this blog. It will not be used for any other purpose or in any other location without your permission.
All photos remain copyright of their owners; if they are marked as available for use under a Creative Commons non-commercial licence, restrictions apply according to the terms of the licence.
A note about terminology
We are not American, and as such we don’t use the terms People of Color or Women of Color. These terms do not reflect historical or current race relations in our country.